Getting a blog or personal website to generate regular income takes a pinch of luck, steady traffic and, of course, a certain amount of your effort. In this article, we will tell you how to make money on your website without diving into the technical complexities and placing inappropriate ads.
How to start making money on your website – 7 win-win idea
1. Advertising, advertising, advertising
As stated in the film 99 Francs, advertising makes us dream of something that we never knew before. Earning money from advertising is the most popular way to monetize Internet resources. And this is not surprising: the method is proven, reliable and quite simple to implement. The only question is what to advertise and what kind of advertisement to place on your site.
In this section, we will only consider those types of advertising that require minimal action on your part – they can be set up once and then used as long as the site is up and running.
This includes the popular services Google AdSense , Google Ad Exchange and the Yandex Advertising Network , as well as slightly less well-known Price.ru , Socialmartother. The advantage of such solutions is the relevance of ads for the target audience (no “to lose 10 kg, you just need to eat every day …” and other horror of teaser ads). For example, Google AdSense places a small piece of code on your website that defines the content of your property and displays relevant ads to your visitors. For example, if you blog about cars, users will see offers from car dealerships, repair services, and the like. Every time someone clicks on your ad, you get a small amount set by the advertiser. Typically, the cost per click ranges from 0.1 to several tens of rubles and depends on the subject of advertising and demand. Please note that before you can make money on advertising on the site, you need to gain a certain amount of traffic – preferably at least 500 unique visitors per day.
If your site has high traffic, you can sell your own ad space to different companies directly and set your price depending on the banner size, placement, timing and other parameters. To begin with, you need to allocate space on the site for a banner – you can place a test ad on it with the words “Your ad could be here.” Then go to an advertising exchange (for example Rotaban ) and suggest placing a banner on your site, say: “side banner 728×90 for 300 rubles a month.” You can also use banner networks ( Soloway , Advmaker and others), but they run the risk of encountering low-quality ads, and advertisers set prices for impressions.
Referral programs are needed to attract customers to other companies through your website and receive bonuses or money for this. Usually such offers can be found from major service providers. Which program to choose depends on the subject of your resource. For example, if you blog about how to create and develop sites, you can consider the REG.RU bonus program – in it, you will receive a reward of up to 40% from each purchase of domains, hosting and other services by your referrals. You can find out more about how to make money using our bonus program in a special blog post .
2. Native integrations
Many companies are looking for popular bloggers, influencers, who can advertise their products or services. On your site, you can post promotional articles, reviews or videos, organically weaving sponsored content into them. Native advertising works well, especially when you are promoting something that is relevant to your site’s theme and that is interesting to you personally. For example, if you review games for iOS and Android, then you will surely find customers who want to advertise their application.
You usually set the price for native advertising yourself, but keep in mind that you should be guided by the average prices of other bloggers (they depend on the number of subscribers, reach and other parameters), as well as what kind of integration you plan to do: for example, mentioning a product in beginning, end or middle of an article, fully sponsored material (product review) or something else.
Keep in mind that native integrations with irrelevant or inaccurate content can reduce the trust of your visitors, so always pay attention to who and what offers you to advertise.
3. Email newsletters
Suitable for those who already have a regular audience of the site. Email marketing is primarily a low-cost way to get people back to your site (cheaper than messenger or SMS notifications) and a great tool to keep loyal subscribers up to date with new content. By the way, do not forget to properly organize the collection of personal data so as not to violate Federal Laws No. 152 “On Personal Data” and No. 38 “On Advertising”.
Email newsletters can be turned into a reliable and profitable source of income. But this is a longer term strategy, and you won’t get rich overnight. There may be several options here:
A. Use mailings to increase traffic – to attract users to the site in order to increase income from other advertising channels (contextual advertising or sale of goods / services).
B. Integrate ad units into your newsletter.
C. Make paid subscription mailings. If you offer truly unique and interesting content, then it will certainly be in demand. In this model, you can give the first few free trial mailings, and then offer a permanent subscription.
The main thing is to remember to respect your users. Don’t turn your mailing list into spam by sending several emails a day, and don’t abuse your readers’ trust – this is the fastest way to get negative and ruin people’s attitude to what you do.
4. Useful digital content
How to monetize your site without resorting to advertising? Make useful content that people are willing to pay for. Create an educational course, conduct paid webinars, write an e-book (for its basis, you can use the materials of your own site, collecting them into a single document). To promote courses or webinars, it’s best to run free introductory lessons so that users can evaluate your skills and make a decision. Even if it seems to you that this way you will earn less than you would like, you will definitely get additional traffic. Just choose those themes in which you are really pumped and professional.
You can also add so-called “premium content” to the site, that is, paid materials that can be viewed only by subscription or with a one-time payment.
5. Consulting and freelancing
Just start selling your expertise. This is one example of how to make money using a website without resorting to advertisements and paid content, but this way is only suitable for highly-demanded and qualified specialists. Think about how much time you are willing to devote to consulting and whether you can combine it with work in the state.
For example, if you are engaged in SEO promotion, you can offer your services to small companies: analyze their website, give recommendations, or drive traffic to a landing page. You can also add a “Hire Me” section to your website and tell what projects you are ready to participate in and how much it will cost to employers.
If you don’t have millions of visitors, but you have an interested community, just ask your readers to support the development of the site in PWYW (Pay what you want) or “pay what you want” format.
One-off contributions won’t make you rich, but they will help you quickly cover any expenses. For a long-term perspective, consider Patreon , where the most loyal readers become your sponsors and pay a certain amount of money monthly to gain access to exclusive content. Although Patreon bills itself as a way to make money for creative people, bloggers, journalists, educational portals, non-profit communities and many others use it.
7. Selling a website or domain
Yes, the ways to make money on the site include selling the site itself. If your resource has high traffic, but for some reason you no longer want to develop it, you can sell the site on the classifieds exchange (for example Telderi , PR-CY , Megagroup ) or directly to interested parties. To determine the approximate cost of a site, you need to evaluate its parameters: traffic, ad revenue, absence of errors and inactive links, reputation, design, adaptability, as well as the attractiveness and age of the domain name.
Also, you can completely close the site and sell only the domain. But the domain must also meet certain criteria: usually, short addresses with relevant keywords are most valuable. You can list a domain for sale in the REG.RU Domain Store .